START Responsible Aluminium

Rio Tinto is a well-established global leader in the supply, science, and production of the most technologically advanced aluminum on the planet. Their new START Sustainable Aluminium initiative is bringing transparency and traceability across the entire global value chain. With their new Storyblok-based website we’re helping them introduce the initiative to their customers. Storyblok helped us meet a very aggressive website redevelopment timeline while also providing robust access for stakeholders around the globe to administer content. The new website has been an important component to help Rio Tinto communicate the benefits of their sustainable aluminum value chain, including how their solution aims to deliver key environmental, social, and governance criteria to customers and end consumers alike.